ARCHITECTURE, UI & UX DESIGN, DEV

Fanta / Coca-Cola

Don’t you wanta fanta-fanta.. Well we sure did while developing this one of a kind Snapchat campaign dashboard for this iconic brand.

We worked our partners at Sympler to design and build this Snapchat analytics platform. Snapchat is a great social media app, but unfortunately they still haven't figured out how to properly show analytics when brands run ads on their platform. We set out to fix that. We utilized Snapchat's private API to gather metrics on how well Fanta's posts were performing with their followers. We also gave the client the ability to mass post to their Snapchat story directly from the dashboard so that they can quickly and easily deploy their campaign assets instead of having to manually post via the app. Both of these huge features allowed them to properly build and track their campaign on Snapchat.

The Project Collab Results:
• 3x lower CPM and CPE than KPI benchmarks
• Delivered 10M engagements over 6 weeks (3x more than benchmarks)
• 424K New Followers
• Each lens use: 500K+ times
• Followers sent an average of 30K snaps to the profile every week, sharing UGC and encouraging conversation